What Is Video Production? A Guide to Its Types, Processes and Agency Selection

What Is Video Production?

Video production is a professional service covering the complete process of producing video content from the idea stage to the finished product. Scriptwriting, location recce, filming, editing, colour grading, voice-over and delivery are all parts of video production.

However, the term “video production” covers such a broad field that many companies cannot clearly define the type of video they need. A factory owner may request a “corporate film” when the actual need is a “factory film”. An organiser may request “filming” when the actual need is an “aftermovie”. Understanding the terminology is the first step towards purchasing the correct service at the correct price.

In this guide, we examine comprehensively what video production is, its subtypes, the differences between them, the professional production process and the points to consider when selecting an agency.

Types of Video Production and Their Differences

Corporate Film

This is the fundamental corporate-video format that explains the company's general story, vision, team and services. It is used on websites, in presentations and in digital communication. Duration: 2–3 minutes. Target audience: prospective customers, business partners and investors.

Our article What Is a Corporate Video? examines this type in detail. Further information is available on our corporate-video production service page.

Commercial Film

A short-form film prepared to promote a specific product, service or campaign. It is broadcast on television, digital platforms and social media. Duration: 15–60 seconds. The difference from a corporate film is that a corporate film introduces the company in general and is used for years, while a commercial delivers a specific message in a short time and is generally campaign-based.

A commercial film requires a script, casting, set design and comprehensive post-production. Its production value is generally higher than that of a corporate film. Further information is available on our commercial-film production service page.

Factory Film

This is an industrial-video format showing a production facility's capacity, technological infrastructure and quality-control processes. It is the factory- and industry-focused subtype of a corporate film. For exporters, it reaches the level of necessity because when an overseas buyer cannot make a physical visit, video becomes the only reliable source of information.

Drone filming, OH&S-compliant production planning and multilingual voice-over are the distinctive requirements of this type. Further information is available on our factory-film production service page.

Event Film

The professional documentation of events such as congresses, conferences, launches, trade fairs, galas and festivals. Aftermovies, speaker clips, full-session recordings and social-media teasers are the outputs of this type.

Unlike other types, event filming takes place in a live, unrepeatable environment. A missed moment does not return. Multiple cameras, professional sound recording and an experienced crew are therefore essential. Further information is available on our event-film production service page.

OH&S Training Film

Professional video content produced to train employees in occupational health and safety subjects. Separate films are produced on subjects such as orientation, PPE use, working at height, emergency response, chemical safety and LOTO procedures.

Unlike other types, regulatory compliance, technical accuracy and consultation with an OH&S professional are essential. Reconstruction scenes should be filmed on the actual site with real equipment. Further information is available on our OH&S training film service page.

Product Film

A video format showing the features, uses and advantages of a specific product or product group. It is used on e-commerce pages, social media and in sales presentations. Filming takes place in a studio under controlled lighting. Rotating product videos, usage demonstrations and lifestyle concepts are common formats. Further information is available on our product-film production service page.

Social-Media Video Content

Short-form professional content produced for Instagram Reels, TikTok, YouTube Shorts and LinkedIn. Vertical format, fast pacing and editing suited to the platform's language are its characteristic features. A monthly batch-production model is the most efficient production approach. Further information is available on our social-media video production service page.

Comparison of the Types

Duration Comparison

Commercial film: 15–60 seconds. Social-media content: 15–60 seconds. Product film: 30 seconds–2 minutes. Corporate film: 2–3 minutes. Factory film: 2–4 minutes. Event aftermovie: 1.5–3 minutes. OH&S training film: 5–15 minutes per subject.

Budget Comparison

Social-media content package: 15,000–80,000 TL per month. Product film: 5,000–30,000 TL per product. OH&S training film: 15,000–40,000 TL per film. Event film: 25,000–120,000 TL. Corporate film: 65,000–150,000 TL. Factory film: 60,000–200,000 TL. Commercial film: 50,000–300,000 TL.

Our Video Production Prices 2026 article shares budget details for every type.

Useful-Life Comparison

Social-media content: 1–4 weeks of active use. Commercial film: 3–12 months, corresponding to the campaign period. Corporate film: 2–4 years. Factory film: 2–4 years. OH&S training film: 3–5 years, until a regulatory change.

Professional Video-Production Process

Pre-Production

Briefing, scriptwriting, location recce and filming plans take place at this stage. The project's success is largely determined during pre-production. A well-planned project means efficient filming and a high-quality result. Pre-production generally takes one to two weeks.

Production

This is the filming stage. The director, camera operator, lighting technician, sound operator and other crew members work according to the plan. Every scene is filmed from more than one angle. The duration varies from one to three days according to the project type.

Post-Production

Editing, colour grading, voice-over, sound design, motion graphics and music selection take place at this stage. The first edit is presented to the client, feedback is collected and the film is revised. Post-production and final delivery are completed within 5–10 working days after filming according to the project type.

Our article How Is a Corporate Video Produced? explains every stage of the production process in detail.

Agency or Freelancer?

Advantages of an Agency

A permanent crew structure provides consistent quality. A broad equipment pool adapts to every project type. A structured process produces predictable results. Backup capacity reduces the risk of disruption. A deep reference portfolio builds confidence.

Advantages of a Freelancer

Lower cost, flexibility and direct communication. The model may be suitable for simple projects and low-budget work.

Decision Guide

An agency should be preferred for projects with budgets above 50,000 TL, corporate films, factory films, commercial films and all export-facing work. The freelancer model may be considered for simple social-media content, personal-brand videos and low-budget work.

How Do You Determine the Correct Video Type?

Selecting by Objective

I want to introduce my company in general: corporate film. I want to show my factory's production capacity: factory film. I want to introduce a new product: product film or commercial film. I want to document my event: event film. I want to provide OH&S training to employees: OH&S training film. I want to publish regular social-media content: social-media video package.

You May Need More Than One Type

Many companies begin with one video type and need other types over time. A company that commissions a factory film may later request an OH&S training film and then social-media content. Working with a long-term production partner provides consistency and a cost advantage throughout this process.

Medyabox Video-Production Services

Medyabox has provided every type of video-production service since 2015. Corporate films, commercial films, factory films, event films, OH&S training films, product films and social-media video production are our principal service areas.

Our experience includes working with organisations such as Google, Fujifilm, ODTÜ, Darüşşafaka, Mondelez, Arzum, Acıbadem, Istanbul Metropolitan Municipality, the Ministry of National Education and Yurtbay Seramik. Experience gained across more than 250 projects enables us to deliver reliable results in every project type.

To receive a project-specific quotation, contact us through our contact page.

Frequently Asked Questions

Are video production and video filming the same thing?

No. Video filming is only the camera-recording stage. Video production covers the complete process, including scriptwriting, planning, filming, editing, colour grading, voice-over and delivery.

Which sectors use video-production services most frequently?

Manufacturing and industry, technology, education, healthcare, tourism and e-commerce generate the greatest demand. Every exporting sector belongs to the high-priority group.

How long does a video project take?

It varies according to the project type. Final delivery after filming: event films within 5 working days, corporate and factory films within 7 working days, and commercial and OH&S films within 10 working days.

Can I produce different types of project with the same agency?

Yes, and this is recommended. Working with the same agency preserves brand consistency, reduces communication costs and provides a long-term pricing advantage.

How should I determine my video-production budget?

Determine the type of video you need and its purpose, then obtain quotations from three agencies. Compare them to understand the market price. When the budget is limited, begin with the highest-priority project and invest in stages.

For a video-production project, contact us through the contact page or call +90 216 504 28 70.