Commercial Film Prices 2026: Budget Guide for TV, Digital and Social Media
Updated: Sep 4
Commercial Film Prices 2026:
A commercial film has a different production process from a corporate film. A corporate film explains your company; a commercial film moves the viewer to act. This difference directly affects the production process, crew structure and therefore the cost. The script must be more creative, the visual language more cinematic and the editing faster and more rhythmic.
The commercial-film market is also changing in 2026. While television-advertising budgets are falling, demand for commercial films for digital platforms and social media is rising. A 15-second Instagram commercial and a 30-second television commercial have very different budget structures, crew requirements and production processes.
In this guide, we share commercial-film prices by channel, cost items and everything you need to know for budget planning.
Last updated: 4 September 2026. Commercial film production at Medyabox starts from TRY 75,000 + VAT. The ranges below are Medyabox reference scopes; the final quotation depends on concept, script, cast, locations, art direction, usage rights and post-production.
Factors That Determine the Price of a Commercial Film
Script and Creative Concept
The script is the heart of a commercial film. A good script can create a strong effect even with a low budget. A poor script will not influence the viewer, regardless of how expensive the equipment is.
Concept and script development may include research, alternative ideas, scriptwriting, storyboards and presentation. This work is priced according to the approved creative scope rather than as a fixed percentage of the film budget.
Performers and Casting
Cast cost depends on role count, experience, filming days, territory, media, campaign duration and usage rights. Casting and usage rights are therefore assessed separately from the filming-day fee.
The casting process is also a separate cost item. Working with a professional casting director, finding the right face and organising auditions require time and budget. In some projects, company employees or real customers can be used as performers to reduce this item.
Set Design and Location
Location selection directly determines the visual language in commercial films. Studio filming provides a controlled environment but adds set-design costs. Outdoor filming provides the advantage of natural light but creates dependence on weather conditions.
Studio, location, décor, props and art-direction costs are calculated from the visual concept, preparation, access, installation and working hours.
Post-Production and Effects
The post-production process in commercial films is more intensive than in corporate films. Fast editing, colour grading, sound design, music composition and VFX effects where necessary take place at this stage.
Stock music, original composition, sound design and usage licensing have different cost structures. The correct option is selected after media and campaign duration are defined.
Medyabox 2026 Commercial Film Reference Ranges
Digital-Platform Commercial Film
Commercial films to be published on YouTube, websites or digital channels. Generally 15 to 60 seconds, with one filming day, a simple set or outdoor location, professional editing and music.
Reference range excluding VAT: TRY 100,000–250,000
Digital commercial films provide format flexibility. Versions of different durations and suitable for different platforms can be produced from the same filmed material.
Social-Media Commercial Film
Fast-paced, attention-grabbing commercial videos of 15 to 30 seconds in vertical format for Instagram, TikTok and YouTube Shorts.
Reference range excluding VAT: TRY 75,000–150,000
Social-media commercial films have lower production costs, but the creative concept must be strong. Capturing the viewer's attention within the first 3 seconds is essential. Detailed information about social-media video production is available on the relevant page.
Television Commercial Film
Commercial films with high production value, generally 15 or 30 seconds long, to be broadcast on national or regional television channels.
Reference range excluding VAT: TRY 200,000–600,000+
Television commercial films are the highest-budget advertising format. They require a professional cast, set design, art direction, cinematic filming and comprehensive post-production. Broadcast rights and media planning are added to the budget separately.
Brand Manifesto / Campaign Film
Emotional and cinematic commercial films, generally 60 to 120 seconds long, explaining the brand story, values and vision.
Reference range excluding VAT: TRY 150,000–400,000
This format is positioned between a commercial and a corporate film. It is aimed more at strengthening brand perception than direct sales.
The Price Difference Between Commercial Films and Corporate Films
The principal reasons for the price difference between a commercial film and corporate video production are as follows:
The script is more creative and comprehensive in a commercial film. A corporate film explains the company; a commercial film builds a story.
Professional performers are widely used in commercial films. In corporate films, company employees and managers are generally in front of the camera.
A commercial film may require set design or a special location. Corporate films are generally filmed at the company's own premises.
Post-production is more intensive in a commercial film. More time is allocated to effects, colour grading and sound design.
Two films of the same duration may require very different budgets because of concept development, casting, art direction, usage rights and post-production. Commercial and corporate-video quotations should not be compared by duration alone.
How Can a Commercial-Film Budget Be Optimised?
Determine the Channel in Advance
Where will the film be published? A film for television and a film for Instagram have different technical requirements. Determining the channel in advance prevents unnecessary production costs.
Use a Series-Production Model
Producing more than one commercial film from a single filming day reduces the unit cost. For example, three separate 15-second commercials for three different products can be filmed on one filming day. Planning series production instead of allocating a separate filming day to each significantly optimises the budget.
Create Balance in Performer Selection
Not every commercial film requires a famous face. A well-cast unknown performer can be much more effective than a poorly selected well-known name. Saving on the performer budget and investing in the script and post-production is generally a smarter strategy.
Commercial Film Production at Medyabox
Medyabox provides end-to-end service for commercial-film projects, from script to delivery. Scriptwriting, storyboard, casting support, professional filming, editing, colour grading, sound design and voice-over are included.
Commercial film production at Medyabox starts from TRY 75,000 + VAT. Cast, locations, art direction, usage rights and broader delivery packages are added according to the approved concept.
For detailed information and a quotation, visit our commercial film production service page or review our current prices on the pricing page.
Frequently Asked Questions
How long does commercial-film production take?
The total schedule depends on the speed of script approval; final delivery is completed within 10 working days after filming. Filming generally takes 1 to 3 days. Post-production and final delivery are completed within 10 working days after filming.
What is the difference between a television commercial and a digital commercial film?
Cast cost depends on the number of roles, experience, filming days, territories, media, campaign duration and usage rights. Casting and usage rights are assessed separately from the filming-day fee.
Do we have to write the commercial-film script?
No. Medyabox includes scriptwriting in the project scope. We develop a creative concept by understanding your company's objectives, message and target audience. Your ideas and feedback are, of course, an integral part of the process.
Do you help us find performers?
Yes. We work with professional agencies during the casting process. We prepare a performer portfolio according to the needs of your project, organise auditions and guide the selection process.
Can a social-media version be produced from the same shoot?
Absolutely. A 30-second television version, a 15-second digital version and a vertical social-media version can be produced from one filming day. This approach increases the number of outputs without creating an additional filming cost.
To receive a quotation for your commercial-film project, contact us through the contact page or call +90 216 504 28 70.