How Do We Position Artificial Intelligence?
At Medyabox, artificial intelligence is not a replacement for human creativity; it is a powerful tool that helps us develop and execute creative ideas more efficiently. Our principle is clear: the idea, emotion and final decision always remain human. We use AI to visualise otherwise impractical scenes, optimise demanding production processes and strengthen the narrative—without handing creative control to an algorithm.
City of the Future Launch Film
To communicate the brand's new vision, futuristic city environments that would have been impractical to build or film physically were created as photorealistic AI-assisted scenes.
How Was Artificial Intelligence Used in This Project?
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Environment Design: Futuristic city backgrounds and architectural details created with Midjourney and Stable Diffusion.
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Animation: Static images transformed into video with cinematic camera movement using Runway Gen-2.
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Voice-over: Multilingual AI voice-over in English and Spanish, matched to the brand tone using ElevenLabs.
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Human Direction: Editing rhythm, colour grading and narrative flow were managed entirely by our production team.
A Dream of Flavour Social Media Series
To express the product's flavour through an abstract world, we developed a surreal and artistic visual language in which coffee beans move through a galaxy-inspired environment.
How Was Artificial Intelligence Used in This Project?
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Visual Effects (VFX): Surreal flow simulations for coffee liquid and steam.
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Storyboard: Every scene was designed with AI before production and presented to the client for review.
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Music: An AI-assisted jingle and sound effects developed specifically around the rhythm of the video.
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Human Direction: The product pack shots were filmed in the studio and composited with the AI-generated imagery.
50th Anniversary Heritage Film
Low-resolution and damaged archive footage from the 1970s was restored, upscaled to 4K and colourised using AI-assisted restoration technology.
How Was Artificial Intelligence Used in This Project?
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Upscaling: Improving clarity and increasing the frame rate of archival footage.
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Restoration: Reconstructing torn, damaged or missing frames with AI-assisted tools.
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Period Reconstruction: Creating missing historical scenes from the ground up in a visual language consistent with the period.
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Human Direction: Historical accuracy and the emotional editing structure were reviewed and directed by our team.
