Sara K | Commercial Film

Client Sarah K | Year 2021 | Location Istanbul | Service Commercial Film | Sector Beauty & Personal Care

For this Sara K commercial, we built the narrative around the pace of modern city life and the need to be ready at any moment.

The film opens with a character waking in panic to the morning alarm. Tangled hair and the pressure of running late are presented as a genuine everyday problem that speaks directly to the target audience.

With the professional hair treatment offered by Sara K, this chaotic beginning gives way to control, order and confidence. Because the hairstyle maintains its form for longer, the character can begin the day prepared and without the same time pressure.

To learn more about Commercial Film Production, visit our Commercial Film Production page.