Social Media Video Production Prices 2026: Package and Budget Guide

Social Media Video Production Prices 2026

Social-media video quotations vary because a single standalone production, a batch filming day and a monthly production plan carry different crew, setup, editing and delivery responsibilities.

The price difference is not determined by the camera alone. Professional lighting, art direction, sound, editing, music licensing and brand consistency shape the production scope. These elements can strengthen perceived quality, but reach and performance also depend on the idea, publishing time, targeting and platform distribution.

This guide shares 2026 social-media video-production prices, different package models and budget-optimisation strategies.

Last updated: 4 September 2026. Social-media video production at Medyabox starts from TRY 40,000 + VAT. The ranges below cover production and editing; account management, publishing, community management, media buying and performance reporting are not included.

Main Factors That Determine Price

Content Complexity

Social-media video content covers a broad range of complexity. At one end is a talking-head information video filmed with a fixed camera on a tripod: one light, one angle and minimal editing. At the other end is a lifestyle video filmed on location with a model, multiple angles and cinematic editing.

Talking-head content has a low unit cost because the set is simple and filming is fast. Fifteen to twenty talking-head videos can be filmed in one day. Lifestyle content requires location preparation, model coordination, multi-angle filming and more comprehensive editing. Five to eight lifestyle videos can be filmed in one day.

Not every piece of content needs to be cinematic. An effective social-media strategy uses content at different complexity levels in a balanced way.

Production Volume

In social-media video production, unit cost is inversely proportional to production volume. Planning a separate filming day for one video increases the unit cost because crew mobilisation, equipment setup and logistics are fixed items. Batch production distributes these fixed items across several videos and reduces the unit cost.

Producing several videos within one approved creative plan distributes fixed setup, lighting, sound and logistics costs across the deliverables. The realistic output count depends on script preparation, scene changes and edit intensity.

Additional Items

Cast, dedicated locations, art direction, voice-over, licensed music, subtitle design and platform versions are quoted according to production scope and usage rights.

Not all these items are required in every project. They should be selected according to the needs of the brand account.

Individual Video and Small-Package References

Simple Content: Talking Head / Information Sharing

One camera, fixed tripod, simple lighting and one angle. Basic editing, subtitles and music are added in post-production. This format is suitable for informative content, tip videos, product explanations and sector commentary.

Reference range excluding VAT: TRY 40,000–60,000 per video

Professional light and sound quality are provided within this range, but set design and multiple angles are not included. It is suitable for the routine content flow of a brand account.

Mid-Level Content: Product Reel / Behind the Scenes

Filming in a controlled studio or at the company’s premises. Two or three angles, professional lighting and product details or behind-the-scenes images. Professional editing, music, colour grading and subtitles are included.

Reference range excluding VAT: TRY 50,000–90,000 per video

This format is suitable for product presentations, behind-the-scenes content, team introductions and office or factory backstage videos. Our Product Video Production Guide examines product-video formats in detail.

Premium Content: Cinematic Brand Video

Filming outdoors or at a special location, model use, cinematic lighting and camera movement, and professional art direction. Comprehensive editing, colour grading, sound design and licensed music.

Reference range excluding VAT: TRY 75,000–150,000 per film

This format is suitable for brand campaigns, launch content and cinematic material intended to strengthen brand image.

Monthly Package Prices

The monthly package is the most efficient budget approach in social-media video production. One filming day is planned each month, all monthly content is filmed during that day and the edits are then delivered.

Basic Monthly Package

One filming day per month. Ten to twelve different pieces, mainly talking heads and simple product Reels. Basic editing, subtitles and platform-ready delivery.

Reference range excluding VAT: TRY 75,000–120,000 per month

This package is for brands that publish two or three times per week and aim for a regular but modest social-media presence. Ten to twelve pieces fill a three-to-four-week social-media calendar.

Standard Monthly Package

One filming day per month. Fifteen to twenty mixed pieces—talking heads, product Reels and behind-the-scenes content. Professional editing, music, subtitles and a content plan are included.

Reference range excluding VAT: TRY 130,000–220,000 per month

This package is for companies that publish four or five times per week and aim for an active and consistent brand presence on social media. Content variety increases and the visual-quality standard is above the basic package.

Premium Monthly Package

Medyabox provides video production and editing. Account management, publishing, community management, media buying and performance reporting are not included in this production scope.

Reference range excluding VAT: TRY 220,000–400,000 per month

This package is for brands that use social media as an active sales and brand-building channel and expect a high quality standard.

Quarterly Package Prices

Advantage of the Quarterly Model

Medyabox provides video production and editing. Account management, publishing, community management, media buying and performance reporting are not included in this production scope.

Basic Quarterly Package

Three filming days and a total of twelve to eighteen planned vertical videos, with core editing and platform deliveries.

Reference range excluding VAT: TRY 220,000–350,000 per quarter

Standard Quarterly Package

Medyabox provides video production and editing. Account management, publishing, community management, media buying and performance reporting are not included in this production scope.

Reference range excluding VAT: TRY 350,000–600,000 per quarter

Premium Quarterly Package

Medyabox provides video production and editing. Account management, publishing, community management, media buying and performance reporting are not included in this production scope.

Reference range excluding VAT: TRY 600,000+ per quarter

Cost-Optimisation Strategies

Mix Content Types

Not every social-media video requires the same production level. Routine talking-head and behind-the-scenes content can be balanced with more controlled product and campaign films, allowing the budget to be concentrated where visual quality matters most.

Create Social-Media Versions from Main Projects

Social-media Reels can also be produced during a corporate-film, factory-film or product-filming day. No additional filming cost is created; only editing is added. This approach reduces the unit content cost dramatically.

For example, a factory-film filming day can produce three to five behind-the-scenes Reels, two or three production-line detail videos and one or two drone-footage Reels. Planning social-media content during factory-film production increases budget efficiency.

Create Stock Content

During one filming day, record not only that month’s content but also general-purpose stock images. A company-logo animation, general office or factory views, product details and team photographs can be reused in later months through different edits. This stock material reduces the need for additional filming in the future.

Balance Phone Content with Professional Content

Not every piece of content needs professional filming. Daily behind-the-scenes posts, immediate Story content and low-budget test content can be filmed with a phone. Professional filming days should be reserved for product presentations, campaign videos and content that strengthens brand image.

Daily and spontaneous posts may be captured in-house, while product, campaign, expert-led and brand-image content can be reserved for professional production. This directs the budget to the material that needs consistent quality.

Professional Filming versus Phone Filming: Cost–Value Analysis

The Real Cost of Phone Filming

Phone filming is not “free”. The time of the person filming is a cost. When the hourly cost of a marketing manager who spends three hours per week producing content is considered, phone content production is also a budget item. Quality is also inconsistent: the light is good on some days and poor on others; some pieces are strong and others weak.

Return from Professional Filming

Producing several videos within one approved creative plan distributes fixed setup, lighting, sound and logistics costs across the deliverables. The realistic output count depends on script preparation, scene changes and edit intensity.

Content production and media spend are not substitutes. Advertising provides distribution; the production determines what the campaign has to show. The two budgets should be planned together.

Social Media Video Production with Medyabox

Medyabox offers one-off project filming and monthly content-production packages for brands through our social-media video production service.

Medyabox provides video production and editing. Account management, publishing, community management, media buying and performance reporting are not included in this production scope.

For detailed information about all prices, visit our pricing page. To receive a project-specific quotation, contact us through our contact page.

Frequently Asked Questions

How many videos can be produced in one filming day?

It varies according to the content type. Fifteen to twenty videos can be filmed in a simple talking-head format, eight to twelve in mid-level product filming and five to eight in a cinematic lifestyle format. A mixed-format filming day produces an average of twelve to fifteen pieces.

Is a monthly package mandatory?

No. A one-off filming day can also be planned. However, a monthly package is advantageous in terms of both cost and consistency for brands seeking a regular social-media presence.

Do you publish the videos?

No. We deliver the content in platform formats—vertical, square and horizontal. You or your social-media agency manages publication.

Who determines the content ideas?

We determine them together. We prepare a content plan before filming and propose ideas suited to your brand’s audience, sector and social-media strategy. Your ideas and feedback are included in the process.

Can we use trending sounds and music?

Trending music increases organic reach but creates copyright risk in commercial use. We recommend licensed music or original composition for brand accounts. Trending formats—transitions, effects and narration styles—can be adapted with licensed music.

Can photography be completed on the same day?

Yes. Product or location photography can also be planned during the video-production day. Completing both services on the same day reduces the total cost and provides visual consistency.

For social-media video production, contact us through the contact page or call +90 216 504 28 70.