Social Media Video Production Prices 2026: Package and Budget Guide

Social Media Video Production Prices 2026

There is a very wide price range in the social-media video-production market. You may receive a quotation of 1,500 TL or 20,000 TL for one Instagram Reel. Understanding this difference is the key to managing your budget correctly and selecting the appropriate quality level.

The price difference is not determined by the camera. Professional lighting, art direction, editing quality, music selection and brand consistency shape the price. These elements also determine the video’s performance: a well-produced Reel receives three to five times more reach than a poorly produced Reel.

This guide shares 2026 social-media video-production prices, different package models and budget-optimisation strategies.

Note: The price ranges on this page are average budget ranges shared for information purposes, based on general production conditions in the Türkiye market as of 2026 and Medyabox field experience. The final price may vary according to the project scope, filming duration, number of locations, crew structure, technical requirements, delivery scope and client expectations.

Main Factors That Determine Price

Content Complexity

Social-media video content covers a broad range of complexity. At one end is a talking-head information video filmed with a fixed camera on a tripod: one light, one angle and minimal editing. At the other end is a lifestyle video filmed on location with a model, multiple angles and cinematic editing.

Talking-head content has a low unit cost because the set is simple and filming is fast. Fifteen to twenty talking-head videos can be filmed in one day. Lifestyle content requires location preparation, model coordination, multi-angle filming and more comprehensive editing. Five to eight lifestyle videos can be filmed in one day.

Not every piece of content needs to be cinematic. An effective social-media strategy uses content at different complexity levels in a balanced way.

Production Volume

In social-media video production, unit cost is inversely proportional to production volume. Planning a separate filming day for one video increases the unit cost because crew mobilisation, equipment setup and logistics are fixed items. Batch production distributes these fixed items across several videos and reduces the unit cost.

A concrete example: the crew travels, sets up and films one video. Cost: 5,000 TL. When 15 videos are filmed on the same day, the unit cost falls to 1,500–2,000 TL. The batch-production model is 2.5 to 3 times more economical.

Additional Items

Using a model creates an additional daily cost of 3,000–8,000 TL. Outdoor-location hire—a café, restaurant or showroom—varies between 2,000 and 10,000 TL according to the venue type. Professional voice-over adds 1,000–3,000 TL per video. Licensed music costs 500–2,000 TL per video. Subtitle preparation costs 300–800 TL per video.

Not all these items are required in every project. They should be selected according to the needs of the brand account.

Individual Video Prices

Simple Content: Talking Head / Information Sharing

One camera, fixed tripod, simple lighting and one angle. Basic editing, subtitles and music are added in post-production. This format is suitable for informative content, tip videos, product explanations and sector commentary.

Price: 2,000–5,000 TL per video

Professional light and sound quality are provided within this range, but set design and multiple angles are not included. It is suitable for the routine content flow of a brand account.

Mid-Level Content: Product Reel / Behind the Scenes

Filming in a controlled studio or at the company’s premises. Two or three angles, professional lighting and product details or behind-the-scenes images. Professional editing, music, colour grading and subtitles are included.

Price: 5,000–12,000 TL per video

This format is suitable for product presentations, behind-the-scenes content, team introductions and office or factory backstage videos. Our Product Video Production Guide examines product-video formats in detail.

Premium Content: Cinematic Brand Video

Filming outdoors or at a special location, model use, cinematic lighting and camera movement, and professional art direction. Comprehensive editing, colour grading, sound design and licensed music.

Price: 12,000–30,000 TL per video

This format is suitable for brand campaigns, launch content and cinematic material intended to strengthen brand image.

Monthly Package Prices

The monthly package is the most efficient budget approach in social-media video production. One filming day is planned each month, all monthly content is filmed during that day and the edits are then delivered.

Basic Monthly Package

One filming day per month. Ten to twelve different pieces, mainly talking heads and simple product Reels. Basic editing, subtitles and platform-ready delivery.

Price: 15,000–30,000 TL per month

This package is for brands that publish two or three times per week and aim for a regular but modest social-media presence. Ten to twelve pieces fill a three-to-four-week social-media calendar.

Standard Monthly Package

One filming day per month. Fifteen to twenty mixed pieces—talking heads, product Reels and behind-the-scenes content. Professional editing, music, subtitles and a content plan are included.

Price: 30,000–50,000 TL per month

This package is for companies that publish four or five times per week and aim for an active and consistent brand presence on social media. Content variety increases and the visual-quality standard is above the basic package.

Premium Monthly Package

One or two filming days per month. More than twenty different pieces, including all principal formats and lifestyle filming. Cinematic quality, strategy consultation and a monthly performance report are included.

Price: 50,000–80,000 TL per month

This package is for brands that use social media as an active sales and brand-building channel and expect a high quality standard.

Quarterly Package Prices

Advantage of the Quarterly Model

A three-month commitment provides a cost advantage of 10–15% compared with the monthly model. Three filming days are planned across three months, producing a total of 30–60 pieces. Strategy consultation and content-calendar planning are included.

Basic Quarterly Package

Three filming days, a total of 30–36 pieces, basic editing and delivery.

Price: 40,000–75,000 TL per quarter

Standard Quarterly Package

Three filming days, a total of 45–60 pieces, professional editing and strategy consultation.

Price: 75,000–130,000 TL per quarter

Premium Quarterly Package

Four to six filming days, more than sixty pieces, cinematic quality, strategy, performance reporting and optimisation.

Price: 120,000–200,000 TL per quarter

Cost-Optimisation Strategies

Mix Content Types

Not every video needs to be cinematic. Apply the 70–20–10 rule: 70% of content should use simple formats—talking heads and simple Reels—20% should be mid-level—product filming and behind the scenes—and 10% should be premium—cinematic campaign content. This balance both optimises the budget and provides content variety.

Create Social-Media Versions from Main Projects

Social-media Reels can also be produced during a corporate-film, factory-film or product-filming day. No additional filming cost is created; only editing is added. This approach reduces the unit content cost dramatically.

For example, a factory-film filming day can produce three to five behind-the-scenes Reels, two or three production-line detail videos and one or two drone-footage Reels. Planning social-media content during factory-film production increases budget efficiency.

Create Stock Content

During one filming day, record not only that month’s content but also general-purpose stock images. A company-logo animation, general office or factory views, product details and team photographs can be reused in later months through different edits. This stock material reduces the need for additional filming in the future.

Balance Phone Content with Professional Content

Not every piece of content needs professional filming. Daily behind-the-scenes posts, immediate Story content and low-budget test content can be filmed with a phone. Professional filming days should be reserved for product presentations, campaign videos and content that strengthens brand image.

This hybrid model allows five to seven posts per week while keeping the professional-production budget limited to 15,000–20,000 TL per month.

Professional Filming versus Phone Filming: Cost–Value Analysis

The Real Cost of Phone Filming

Phone filming is not “free”. The time of the person filming is a cost. When the hourly cost of a marketing manager who spends three hours per week producing content is considered, phone content production is also a budget item. Quality is also inconsistent: the light is good on some days and poor on others; some pieces are strong and others weak.

Return from Professional Filming

When 15–20 pieces are filmed during one professional production day, the unit cost falls to 1,500–3,000 TL. Every piece has consistent quality, follows the brand language and is professionally edited. The engagement rate is two to three times higher on average than that of phone content.

A monthly professional-content investment of 30,000 TL produces much longer-lasting results than monthly Google Ads expenditure of 30,000 TL. Traffic stops when the advertising budget ends; strong content continues to receive reach for months.

Social Media Video Production with Medyabox

Medyabox offers one-off project filming and monthly content-production packages for brands through our social-media video production service.

Every project includes filming plans, professional filming, editing and platform-ready delivery. When content-strategy consultation is requested, we also provide a proposed monthly content calendar.

For detailed information about all prices, visit our pricing page. To receive a project-specific quotation, contact us through our contact page.

Frequently Asked Questions

How many videos can be produced in one filming day?

It varies according to the content type. Fifteen to twenty videos can be filmed in a simple talking-head format, eight to twelve in mid-level product filming and five to eight in a cinematic lifestyle format. A mixed-format filming day produces an average of twelve to fifteen pieces.

Is a monthly package mandatory?

No. A one-off filming day can also be planned. However, a monthly package is advantageous in terms of both cost and consistency for brands seeking a regular social-media presence.

Do you publish the videos?

No. We deliver the content in platform formats—vertical, square and horizontal. You or your social-media agency manages publication.

Who determines the content ideas?

We determine them together. We prepare a content plan before filming and propose ideas suited to your brand’s audience, sector and social-media strategy. Your ideas and feedback are included in the process.

Can we use trending sounds and music?

Trending music increases organic reach but creates copyright risk in commercial use. We recommend licensed music or original composition for brand accounts. Trending formats—transitions, effects and narration styles—can be adapted with licensed music.

Can photography be completed on the same day?

Yes. Product or location photography can also be planned during the video-production day. Completing both services on the same day reduces the total cost and provides visual consistency.

For social-media video production, contact us through the contact page or call +90 216 504 28 70.